Carousel ideas
Instagram carousel ideas
that already worked.
Most carousel idea lists are made up. These aren’t. Every example here is a real Instagram carousel that got more likes and comments than its creator usually gets: 4,657 of them from 212 creators, sorted by niche and format.
Pick your niche to see the best ones, the first slides that hooked people and the formats behind them.
- carousels above their creator’s usual
- 4,657
- creators
- 212
- median score
- 2.0×
- slides, typically
- 8
- most common format
- List
Carousel ideas by niche
- AI & tech carousel ideas575 carousels · 2.1× median
- Content creation carousel ideas536 carousels · 2.0× median
- Business & marketing carousel ideas690 carousels · 1.9× median
- Design carousel ideas370 carousels · 2.0× median
- Art & photography carousel ideas111 carousels · 2.2× median
- Health & fitness carousel ideas193 carousels · 2.0× median
- Psychology carousel ideas160 carousels · 1.9× median
- Mindset & motivation carousel ideas683 carousels · 1.8× median
- Relationships carousel ideas237 carousels · 2.0× median
- Productivity carousel ideas46 carousels · 2.5× median
- Personal finance carousel ideas155 carousels · 2.0× median
- Education carousel ideas105 carousels · 2.2× median
- Lifestyle & travel carousel ideas196 carousels · 1.8× median
- Food & cooking carousel ideas144 carousels · 2.6× median
- History & culture carousel ideas129 carousels · 2.2× median
- Entertainment & pop culture carousel ideas111 carousels · 1.9× median
- Fashion & beauty carousel ideas216 carousels · 1.8× median
Most viral
Carousel ideas by format
The same structure works across niches. Each page shows how the format is built and the examples that performed best.
- List carousel examples1,848 carousels · 2.0× median
- How-to carousel examples409 carousels · 2.1× median
- Case study carousel examples242 carousels · 2.1× median
- Story carousel examples568 carousels · 1.8× median
- Opinion carousel examples843 carousels · 2.0× median
- Reference carousel examples66 carousels · 2.7× median
- News carousel examples252 carousels · 1.9× median
- Showcase carousel examples348 carousels · 1.8× median
- Quiz carousel examples58 carousels · 2.1× median
The biggest outliers right now
2,895× usual
1,325× usual
663× usual
437× usual
327× usual
100 CHATGPT CODE
236× usual
219× usual
201× usual
169× usual
TEMPLATE Wide Angle Studio
155× usual
131× usual
130× usual
First slides that stopped the scroll
The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.
@smrt.cc · 327× their usual · List“100 CHATGPT CODE”
@endlesstools · 169× their usual · List“TEMPLATE Wide Angle Studio”
@qissagoi.ae · 104× their usual · Opinion“ICED MATCHA LATTE Matcha didn't go viral because of its taste. IT WENT VIRAL BECAUSE IT LOOKED GOOD. OAT MILK WITH 2 PUMPS OF VANILLA”
@studio_2am · 104× their usual · List“fonts that are trending right now :)”
@terrifying_archive · 94× their usual · List“9 REASONS WHY THE OCEAN IS SCARIER THAN SPACE...”
@herfirst100k · 91× their usual · List“Nothing bad happens when women have money. I keep coming back to the same fact: Dolly Parton gave away more money than most of us will ever see, and she…”
@creatorkarro · 90× their usual · Opinion“The average millionaire is 57. Not 23.”
@mindset.therapy · 81× their usual · Showcase“FIELD MICE TAKE NAPS IN FLOWERS WHEN THEY GET TIRED”
Search all of them by topic, format and score
Top Carousels is a library of 4,657 Instagram carousels that outperformed. Start free and shuffle through any niche.
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