Content creation · Case study

Case study carousel ideas
for content creation.

33 case study carousels about content creation beat their creator’s usual likes and comments, with a median of 1.9×. Here are the strongest 12, the first slides they opened with and how the format is put together.

carousels above their creator’s usual: 33
creators: 15
median score: 1.9×
slides, typically: 8

How a case study carousel is built

A case study carousel breaks down what one person, brand or project did and what happened. Specific numbers and a clear before and after do most of the work.

Slide 1: the outcome, ideally with a number
Slides 2–3: the starting point and the problem
Middle slides: what they did, one decision per slide
Last slide: the lesson the reader can take

Use it when: You have a real example, yours or a well-known one, with results you can show.

First slides that stopped the scroll

The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.

“THIS CREATOR GOT 15 MILLION VIEWS FROM ONE VIDEO”
@stanforcreators · 9.8× their usual · Case study
“How I grew my Substack to 20K in 6 months (and how to start yours)”
@itshannahzhang · 6.1× their usual · Case study
“Become a multi-interested creator in your 20s. 40k followers in 12 months, my first $10k as a creator...”
@jason.yslai · 2.2× their usual · Case study
“"but my LinkedIn is embarrassing" okay girl let's fix that”
@nicolemargueritegray · 2.1× their usual · Case study
“SOCIAL MEDIA CASE STUDY how we reached 100k followers in under 2 years SEVENTH HOUSE MARKETING”
@seventhhousemarketing · 1.3× their usual · Case study
“Stan Store @stanforcreators LEO YU 30 days in, he had 250 followers Half a million in 9 months He got there reading children's books out loud to a camera.…”
@stanforcreators · 6.7× their usual · Case study
“THIS CREATOR MADE $42,000 IN ONE WEEK. From posting every single day for 30 days straight.”
@stanforcreators · 5.0× their usual · Case study
“This new Instagram format is going viral”
@stanforcreators · 2.9× their usual · Case study

Turn one of these into your own post

Pick the structure, not the subject. Choose a carousel whose shape fits an idea you already have: the hook pattern, the slide count, the way it ends.
Keep what made it work. Note the first-slide promise, how much text each slide carries and what the last slide asks for.
Write it about your world. Swap in your own topic, examples and voice. Credit the creator if you borrow something specific.

See a full remix, start to finish

Frequently asked questions

What makes a good case study carousel about content creation?

A specific first slide, like “THIS CREATOR GOT 15 MILLION VIEWS FROM ONE VIDEO” (@stanforcreators, 9.8×), “How I grew my Substack to 20K in 6 months (and how to start yours)” (@itshannahzhang, 6.1×), “Become a multi-interested creator in your 20s. 40k followers in 12 months, my first $10k as a creator...” (@jason.yslai, 2.2×), then a clear structure: slide 1: the outcome, ideally with a number; slides 2–3: the starting point and the problem; middle slides: what they did, one decision per slide; last slide: the lesson the reader can take.

How many slides should a case study carousel about content creation have?

Most content creation case study carousels in the library use 8 slides, and 48% use 6–8 slides. Across all niches, carousels with 11–15 slides were the most likely to double their creator’s usual engagement (28%), and 2–3 slide carousels the least likely (16%).

What is an outlier carousel?

An outlier carousel got more likes and comments than its creator usually gets. Top Carousels divides each carousel’s likes + comments by the median of up to 20 carousels from the same creator posted around the same time, so 3× means three times that creator’s usual engagement.

Browse every content creation outlier

Open all the slides, save references into folders and get a ready-made prompt to make one your own. Free to start.

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