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Personal finance · Case study

Case study carousel ideas
for personal finance.

22 case study carousels about personal finance beat their creator’s usual likes and comments, with a median of 2.0×. Here are the strongest 12, the first slides they opened with and how the format is put together.

carousels above their creator’s usual
22
creators
9
median score
2.0×
slides, typically
5

Top case study carousels about personal finance

  1. First slide of a carousel by @ruffinmitchener: Alix Earle just announced... her next angel investment12× usual

    Alix Earle just announced... her next angel investment

    @ruffinmitchener · 6.6K likes + comments · 5 slides

  2. First slide of a carousel by @allenvert: What I spend in a month 24 yr old software engineer7.9× usual

    What I spend in a month 24 yr old software engineer

    @allenvert · 13.3K likes + comments · 12 slides

  3. First slide of a carousel by @itsmodernmillie: How much I made on YouTube vs. Instagram in a 60 day period5.3× usual

    How much I made on YouTube vs. Instagram in a 60 day period

    @itsmodernmillie · 4.4K likes + comments · 4 slides

  4. First slide of a carousel by @herfirst100k: if you have the same travel rewards card I do, copy me and transfer 40K points to Alaska Airlines — and book a business class flight to Dublin for only $582.5× usual

    if you have the same travel rewards card I do, copy me and transfer 40K points to Alaska Airlines — and book a business class flight to Dublin for only $58

    @herfirst100k · 9.8K likes + comments · 4 slides

  5. First slide of a carousel by @itserinconfortini: buying a house seems impossible in your 20s, here's how i actually did it (by myself at 26)2.2× usual

    buying a house seems impossible in your 20s, here's how i actually did it (by myself at 26)

    @itserinconfortini · 2.9K likes + comments · 9 slides

  6. First slide of a carousel by @femaleinvest: Apple just launched a new iPhone. How much money would you have if you'd invested in Apple instead of buying iPhones?2.2× usual

    Apple just launched a new iPhone. How much money would you have if you'd invested in Apple instead of buying iPhones?

    @femaleinvest · 2.8K likes + comments · 6 slides

  7. First slide of a carousel by @mrsdowjones: I Won $10,000 Betting On The Knicks (steal my strategy)1.9× usual

    I Won $10,000 Betting On The Knicks (steal my strategy)

    @mrsdowjones · 9.9K likes + comments · 6 slides

  8. First slide of a carousel by @creatorkarro: How much money I've made my first year on Insta:1.2× usual

    How much money I've made my first year on Insta:

    @creatorkarro · 14.5K likes + comments · 14 slides

  9. First slide of a carousel by @kproductmanager: How much I spent in NEW YORK CITY FIRST 6 MONTHS1.1× usual

    How much I spent in NEW YORK CITY FIRST 6 MONTHS

    @kproductmanager · 1.1K likes + comments · 8 slides

  10. First slide of a carousel by @ruffinmitchener: When Poppi sold for $1.95B... Here's how much Angel Investors made in just 5 years11× usual

    When Poppi sold for $1.95B... Here's how much Angel Investors made in just 5 years

    @ruffinmitchener · 5.9K likes + comments · 4 slides

  11. First slide of a carousel by @ruffinmitchener: In 2020 when Poppi was valued at just $22M, they raised $105K from a group of angels... Last week poppi was acquired by Pepsi for nearly $2B and those…3.6× usual

    In 2020 when Poppi was valued at just $22M, they raised $105K from a group of angels... Last week poppi was acquired by Pepsi for nearly $2B and those…

    @ruffinmitchener · 3.2K likes + comments · 5 slides

  12. First slide of a carousel by @ruffinmitchener: Nvidia just acquired Hugging Face for $12.9 BILLION !! Kevin Durant just made $60M on his $250K investment...2.5× usual

    Nvidia just acquired Hugging Face for $12.9 BILLION !! Kevin Durant just made $60M on his $250K investment...

    @ruffinmitchener · 1.3K likes + comments · 6 slides

How a case study carousel is built

A case study carousel breaks down what one person, brand or project did and what happened. Specific numbers and a clear before and after do most of the work.

  1. Slide 1: the outcome, ideally with a number
  2. Slides 2–3: the starting point and the problem
  3. Middle slides: what they did, one decision per slide
  4. Last slide: the lesson the reader can take

Use it when: You have a real example, yours or a well-known one, with results you can show.

First slides that stopped the scroll

The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.

  • “Alix Earle just announced... her next angel investment”

    @ruffinmitchener · 12× their usual · Case study
  • “What I spend in a month 24 yr old software engineer”

    @allenvert · 7.9× their usual · Case study
  • “How much I made on YouTube vs. Instagram in a 60 day period”

    @itsmodernmillie · 5.3× their usual · Case study
  • “if you have the same travel rewards card I do, copy me and transfer 40K points to Alaska Airlines — and book a business class flight to Dublin for only $58”

    @herfirst100k · 2.5× their usual · Case study
  • “buying a house seems impossible in your 20s, here's how i actually did it (by myself at 26)”

    @itserinconfortini · 2.2× their usual · Case study
  • “Apple just launched a new iPhone. How much money would you have if you'd invested in Apple instead of buying iPhones?”

    @femaleinvest · 2.2× their usual · Case study
  • “I Won $10,000 Betting On The Knicks (steal my strategy)”

    @mrsdowjones · 1.9× their usual · Case study
  • “How much money I've made my first year on Insta:”

    @creatorkarro · 1.2× their usual · Case study

Turn one of these into your own post

  1. Pick the structure, not the subject. Choose a carousel whose shape fits an idea you already have: the hook pattern, the slide count, the way it ends.
  2. Keep what made it work. Note the first-slide promise, how much text each slide carries and what the last slide asks for.
  3. Write it about your world. Swap in your own topic, examples and voice. Credit the creator if you borrow something specific.

See a full remix, start to finish

Frequently asked questions

What makes a good case study carousel about personal finance?

A specific first slide, like “Alix Earle just announced... her next angel investment” (@ruffinmitchener, 12×), “What I spend in a month 24 yr old software engineer” (@allenvert, 7.9×), “How much I made on YouTube vs. Instagram in a 60 day period” (@itsmodernmillie, 5.3×), then a clear structure: slide 1: the outcome, ideally with a number; slides 2–3: the starting point and the problem; middle slides: what they did, one decision per slide; last slide: the lesson the reader can take.

How many slides should a case study carousel about personal finance have?

Most personal finance case study carousels in the library use 5 slides, and 55% use 2–5 slides. Across all niches, carousels with 11–15 slides were the most likely to double their creator’s usual engagement (28%), and 2–3 slide carousels the least likely (16%).

What is an outlier carousel?

An outlier carousel got more likes and comments than its creator usually gets. Top Carousels divides each carousel’s likes + comments by the median of up to 20 carousels from the same creator posted around the same time, so 3× means three times that creator’s usual engagement.

Browse every personal finance outlier

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