Business & marketing · How-to
How-to carousel ideas
for business & marketing.
48 how-to carousels about business & marketing beat their creator’s usual likes and comments, with a median of 2.0×. Here are the strongest 12, the first slides they opened with and how the format is put together.
- carousels above their creator’s usual
- 48
- creators
- 22
- median score
- 2.0×
- slides, typically
- 9
Top how-to carousels about business & marketing
11× usual
10× usual
how i got my Microsoft internship (non top 20 school, no referral, no projects, as a SOPHOMORE)
8.2× usual
What to do when you're ambitious but nothing excites you. How to find direction in your career, business or life when you have drive but no target
5.1× usual
THE STEP-BY-STEP PLAYBOOK: NETWORK YOUR WAY TO A NEW JOB TIPS FROM AN EX-RECRUITER
4.4× usual
HOW I SOLD over $1M IN AI AGENTS (the exact sales system)
4.3× usual
3.8× usual
How to make your brand premium.
3.3× usual
Got laid off? Here's the 30-day plan to find a new job using AI.
3.2× usual
4 steps: How I Got Into Big Tech (as a software engineer)
2.7× usual
how I find (and land) remote jobs copy my exact system >>
2.6× usual
I built a tool that builds your core offer for you
2.1× usual
How a how-to carousel is built
A how-to carousel teaches one process, step by step. It works when the result is clear on slide one and every slide moves the reader one step closer to it.
- Slide 1: the result the reader will get (“How to…”)
- Slide 2: what you need, or the mistake most people make
- Middle slides: one step per slide, in order
- Last slide: the finished result and a prompt to save it for later
Use it when: You can teach something in 5 to 10 steps that a viewer could follow today.
First slides that stopped the scroll
The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.
@itsellagonzales · 10× their usual · How-to“how i got my Microsoft internship (non top 20 school, no referral, no projects, as a SOPHOMORE)”
@itshannahzhang · 8.2× their usual · How-to“What to do when you're ambitious but nothing excites you. How to find direction in your career, business or life when you have drive but no target”
@hannagetshired · 5.1× their usual · How-to“THE STEP-BY-STEP PLAYBOOK: NETWORK YOUR WAY TO A NEW JOB TIPS FROM AN EX-RECRUITER”
@olli.rasmussen · 4.4× their usual · How-to“HOW I SOLD over $1M IN AI AGENTS (the exact sales system)”
@adrien.ninet · 3.8× their usual · How-to“How to make your brand premium.”
@itsmariahbrunner · 3.3× their usual · How-to“Got laid off? Here's the 30-day plan to find a new job using AI.”
@sarahli.mp3 · 3.2× their usual · How-to“4 steps: How I Got Into Big Tech (as a software engineer)”
@advicewithjean · 2.7× their usual · How-to“how I find (and land) remote jobs copy my exact system >>”
Turn one of these into your own post
- Pick the structure, not the subject. Choose a carousel whose shape fits an idea you already have: the hook pattern, the slide count, the way it ends.
- Keep what made it work. Note the first-slide promise, how much text each slide carries and what the last slide asks for.
- Write it about your world. Swap in your own topic, examples and voice. Credit the creator if you borrow something specific.
Frequently asked questions
What makes a good how-to carousel about business & marketing?
A specific first slide, like “how i got my Microsoft internship (non top 20 school, no referral, no projects, as a SOPHOMORE)” (@itsellagonzales, 10×), “What to do when you're ambitious but nothing excites you. How to find direction in your career, business or life when you have drive but no target” (@itshannahzhang, 8.2×), “THE STEP-BY-STEP PLAYBOOK: NETWORK YOUR WAY TO A NEW JOB TIPS FROM AN EX-RECRUITER” (@hannagetshired, 5.1×), then a clear structure: slide 1: the result the reader will get (“how to…”); slide 2: what you need, or the mistake most people make; middle slides: one step per slide, in order; last slide: the finished result and a prompt to save it for later.
How many slides should a how-to carousel about business & marketing have?
Most business & marketing how-to carousels in the library use 9 slides, and 65% use 9–12 slides. Across all niches, carousels with 11–15 slides were the most likely to double their creator’s usual engagement (28%), and 2–3 slide carousels the least likely (16%).
What is an outlier carousel?
An outlier carousel got more likes and comments than its creator usually gets. Top Carousels divides each carousel’s likes + comments by the median of up to 20 carousels from the same creator posted around the same time, so 3× means three times that creator’s usual engagement.
Browse every business & marketing outlier
Open all the slides, save references into folders and get a ready-made prompt to make one your own. Free to start.
Get started freeFree to start. No credit card.Other business & marketing formats
- List carousels about business & marketing213 carousels · 2.1× median
- Case study carousels about business & marketing100 carousels · 2.3× median
- Story carousels about business & marketing99 carousels · 1.8× median
- Opinion carousels about business & marketing136 carousels · 2.0× median
- News carousels about business & marketing72 carousels · 1.9× median