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Business & marketing · Case study

Case study carousel ideas
for business & marketing.

100 case study carousels about business & marketing beat their creator’s usual likes and comments, with a median of 2.3×. Here are the strongest 12, the first slides they opened with and how the format is put together.

carousels above their creator’s usual
100
creators
30
median score
2.3×
slides, typically
7

Top case study carousels about business & marketing

  1. First slide of a carousel by @stanforcreators: Stan Store @stanforcreators she made $85,235 in two weeks. Nina is an ER nurse with $150,000 in student loans. Two weeks ago she started selling a $45 guide →34× usual

    Stan Store @stanforcreators she made $85,235 in two weeks. Nina is an ER nurse with $150,000 in student loans. Two weeks ago she started selling a $45 guide →

    @stanforcreators · 10K likes + comments · 8 slides

  2. First slide of a carousel by @camillemoore: BRAND CASE STUDY: Dolly Parton Built A $450 Million Brand by Never Rebranding.14× usual

    BRAND CASE STUDY: Dolly Parton Built A $450 Million Brand by Never Rebranding.

    @camillemoore · 17.5K likes + comments · 8 slides

  3. First slide of a carousel by @aluncreative: FROM COMMODITY TO LUXURY The AI Experience13× usual

    FROM COMMODITY TO LUXURY The AI Experience

    @aluncreative · 13.6K likes + comments · 15 slides

  4. First slide of a carousel by @entrepreneur: Entrepreneur TWO COLLEGE STUDENTS BOUGHT A LOT. NOW THEY'RE BUILDING A $5M REAL ESTATE PROJECT9.4× usual

    Entrepreneur TWO COLLEGE STUDENTS BOUGHT A LOT. NOW THEY'RE BUILDING A $5M REAL ESTATE PROJECT

    @entrepreneur · 12.4K likes + comments · 6 slides

  5. First slide of a carousel by @reputeforge7.6× usual

    @reputeforge · 70.5K likes + comments · 13 slides

  6. First slide of a carousel by @tomnoske: How much I made as a 28 yr old creator in 20256.9× usual

    How much I made as a 28 yr old creator in 2025

    @tomnoske · 7.4K likes + comments · 14 slides

  7. First slide of a carousel by @a16z6.8× usual

    @a16z · 30.9K likes + comments · 2 slides

  8. First slide of a carousel by @businessinsider: Why Noa Argamani chose venture capital after 246 days in Hamas captivity5.2× usual

    Why Noa Argamani chose venture capital after 246 days in Hamas captivity

    @businessinsider · 5.2K likes + comments · 4 slides

  9. First slide of a carousel by @ruffinmitchener: When Gruns sold to Unliver for $1.2 Billion... Here's how much angel investors made in just 3 years4.9× usual

    When Gruns sold to Unliver for $1.2 Billion... Here's how much angel investors made in just 3 years

    @ruffinmitchener · 2.6K likes + comments · 5 slides

  10. First slide of a carousel by @incmagazine: Inc. Kerry Washington and Pilar Savone on making time for creative conflict The Way I WORK4.5× usual

    Inc. Kerry Washington and Pilar Savone on making time for creative conflict The Way I WORK

    @incmagazine · 2.3K likes + comments · 4 slides

  11. First slide of a carousel by @businessofbeauty: Beauty's Favourite Celebrity Face: One That's Not Everywhere4.3× usual

    Beauty's Favourite Celebrity Face: One That's Not Everywhere

    @businessofbeauty · 5.1K likes + comments · 8 slides

  12. First slide of a carousel by @kproductmanager: I applied to 45 jobs here is the data on what actually worked referral linkedin ATS4.3× usual

    I applied to 45 jobs here is the data on what actually worked referral linkedin ATS

    @kproductmanager · 2.6K likes + comments · 7 slides

How a case study carousel is built

A case study carousel breaks down what one person, brand or project did and what happened. Specific numbers and a clear before and after do most of the work.

  1. Slide 1: the outcome, ideally with a number
  2. Slides 2–3: the starting point and the problem
  3. Middle slides: what they did, one decision per slide
  4. Last slide: the lesson the reader can take

Use it when: You have a real example, yours or a well-known one, with results you can show.

First slides that stopped the scroll

The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.

  • “Stan Store @stanforcreators she made $85,235 in two weeks. Nina is an ER nurse with $150,000 in student loans. Two weeks ago she started selling a $45 guide →”

    @stanforcreators · 34× their usual · Case study
  • “BRAND CASE STUDY: Dolly Parton Built A $450 Million Brand by Never Rebranding.”

    @camillemoore · 14× their usual · Case study
  • “FROM COMMODITY TO LUXURY The AI Experience”

    @aluncreative · 13× their usual · Case study
  • “Entrepreneur TWO COLLEGE STUDENTS BOUGHT A LOT. NOW THEY'RE BUILDING A $5M REAL ESTATE PROJECT”

    @entrepreneur · 9.4× their usual · Case study
  • “How much I made as a 28 yr old creator in 2025”

    @tomnoske · 6.9× their usual · Case study
  • “Why Noa Argamani chose venture capital after 246 days in Hamas captivity”

    @businessinsider · 5.2× their usual · Case study
  • “When Gruns sold to Unliver for $1.2 Billion... Here's how much angel investors made in just 3 years”

    @ruffinmitchener · 4.9× their usual · Case study
  • “Inc. Kerry Washington and Pilar Savone on making time for creative conflict The Way I WORK”

    @incmagazine · 4.5× their usual · Case study

Turn one of these into your own post

  1. Pick the structure, not the subject. Choose a carousel whose shape fits an idea you already have: the hook pattern, the slide count, the way it ends.
  2. Keep what made it work. Note the first-slide promise, how much text each slide carries and what the last slide asks for.
  3. Write it about your world. Swap in your own topic, examples and voice. Credit the creator if you borrow something specific.

See a full remix, start to finish

Frequently asked questions

What makes a good case study carousel about business & marketing?

A specific first slide, like “Stan Store @stanforcreators she made $85,235 in two weeks. Nina is an ER nurse with $150,000 in student loans. Two weeks ago she started selling a $45 guide →” (@stanforcreators, 34×), “BRAND CASE STUDY: Dolly Parton Built A $450 Million Brand by Never Rebranding.” (@camillemoore, 14×), “FROM COMMODITY TO LUXURY The AI Experience” (@aluncreative, 13×), then a clear structure: slide 1: the outcome, ideally with a number; slides 2–3: the starting point and the problem; middle slides: what they did, one decision per slide; last slide: the lesson the reader can take.

How many slides should a case study carousel about business & marketing have?

Most business & marketing case study carousels in the library use 7 slides, and 36% use 6–8 slides. Across all niches, carousels with 11–15 slides were the most likely to double their creator’s usual engagement (28%), and 2–3 slide carousels the least likely (16%).

What is an outlier carousel?

An outlier carousel got more likes and comments than its creator usually gets. Top Carousels divides each carousel’s likes + comments by the median of up to 20 carousels from the same creator posted around the same time, so 3× means three times that creator’s usual engagement.

Browse every business & marketing outlier

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Other business & marketing formats

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