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Business & marketing · Opinion

Opinion carousel ideas
for business & marketing.

136 opinion carousels about business & marketing beat their creator’s usual likes and comments, with a median of 2.0×. Here are the strongest 12, the first slides they opened with and how the format is put together.

carousels above their creator’s usual
136
creators
44
median score
2.0×
slides, typically
7

Top opinion carousels about business & marketing

  1. First slide of a carousel by @pm_alec236× usual

    @pm_alec · 359.7K likes + comments · 6 slides

  2. First slide of a carousel by @reputeforge155× usual

    @reputeforge · 334.7K likes + comments · 9 slides

  3. First slide of a carousel by @kproductmanager: kinda chic to not need the job you're interviewing for16× usual

    kinda chic to not need the job you're interviewing for

    @kproductmanager · 8.4K likes + comments · 7 slides

  4. First slide of a carousel by @adrien.ninet: How to build a million-dollar brand15× usual

    How to build a million-dollar brand

    @adrien.ninet · 21.3K likes + comments · 11 slides

  5. First slide of a carousel by @a16z12× usual

    @a16z · 40.3K likes + comments · 7 slides

  6. First slide of a carousel by @anastasia_shtompel: Loewe Illustrations Are Having Their Moment AND WHY LUXURY BRANDS ARE SUDDENLY DRAWING AGAIN9.4× usual

    Loewe Illustrations Are Having Their Moment AND WHY LUXURY BRANDS ARE SUDDENLY DRAWING AGAIN

    @anastasia_shtompel · 7.3K likes + comments · 13 slides

  7. First slide of a carousel by @incmagazine: The Job Search Is Crushing Workers’ Confidence. The Worst Part Isn’t Rejection8.1× usual

    The Job Search Is Crushing Workers’ Confidence. The Worst Part Isn’t Rejection

    @incmagazine · 5.1K likes + comments · 9 slides

  8. First slide of a carousel by @onbrandmag: WE ARE GIRLS CLUB @JOINGIRLSCLUB INFLUENCERS ARE OUT COMMUNITIES ARE IN THE BUSINESS OF BELONGING7.9× usual

    WE ARE GIRLS CLUB @JOINGIRLSCLUB INFLUENCERS ARE OUT COMMUNITIES ARE IN THE BUSINESS OF BELONGING

    @onbrandmag · 13.8K likes + comments · 8 slides

  9. First slide of a carousel by @eugbrandstrat7.6× usual

    @eugbrandstrat · 23.3K likes + comments · 5 slides

  10. First slide of a carousel by @creatoearn7.1× usual

    @creatoearn · 799 likes + comments · 13 slides

  11. First slide of a carousel by @camillemoore: Dogs have Become Luxury's Fastest-Growing Customer. Here's what the $228B pet economy means for your brand6.2× usual

    Dogs have Become Luxury's Fastest-Growing Customer. Here's what the $228B pet economy means for your brand

    @camillemoore · 8.9K likes + comments · 9 slides

  12. First slide of a carousel by @sammicohentalks: THE RISE OF MIDDLE-CLASS LUXURY BRANDS5.5× usual

    THE RISE OF MIDDLE-CLASS LUXURY BRANDS

    @sammicohentalks · 8.4K likes + comments · 14 slides

How a opinion carousel is built

An opinion carousel takes a clear position and defends it. It gets comments because people want to agree or push back.

  1. Slide 1: the take, stated plainly
  2. Slides 2–3: why most people believe the opposite
  3. Middle slides: your reasons and evidence
  4. Last slide: the question that invites a reply

Use it when: You disagree with common advice in your niche and can say why.

First slides that stopped the scroll

The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.

  • “kinda chic to not need the job you're interviewing for”

    @kproductmanager · 16× their usual · Opinion
  • “How to build a million-dollar brand”

    @adrien.ninet · 15× their usual · Opinion
  • “Loewe Illustrations Are Having Their Moment AND WHY LUXURY BRANDS ARE SUDDENLY DRAWING AGAIN”

    @anastasia_shtompel · 9.4× their usual · Opinion
  • “The Job Search Is Crushing Workers’ Confidence. The Worst Part Isn’t Rejection”

    @incmagazine · 8.1× their usual · Opinion
  • “WE ARE GIRLS CLUB @JOINGIRLSCLUB INFLUENCERS ARE OUT COMMUNITIES ARE IN THE BUSINESS OF BELONGING”

    @onbrandmag · 7.9× their usual · Opinion
  • “Dogs have Become Luxury's Fastest-Growing Customer. Here's what the $228B pet economy means for your brand”

    @camillemoore · 6.2× their usual · Opinion
  • “THE RISE OF MIDDLE-CLASS LUXURY BRANDS”

    @sammicohentalks · 5.5× their usual · Opinion
  • “THE DEATH OF THE PICK-ME BRAND”

    @deathtostock · 4.5× their usual · Opinion

Turn one of these into your own post

  1. Pick the structure, not the subject. Choose a carousel whose shape fits an idea you already have: the hook pattern, the slide count, the way it ends.
  2. Keep what made it work. Note the first-slide promise, how much text each slide carries and what the last slide asks for.
  3. Write it about your world. Swap in your own topic, examples and voice. Credit the creator if you borrow something specific.

See a full remix, start to finish

Frequently asked questions

What makes a good opinion carousel about business & marketing?

A specific first slide, like “kinda chic to not need the job you're interviewing for” (@kproductmanager, 16×), “How to build a million-dollar brand” (@adrien.ninet, 15×), “Loewe Illustrations Are Having Their Moment AND WHY LUXURY BRANDS ARE SUDDENLY DRAWING AGAIN” (@anastasia_shtompel, 9.4×), then a clear structure: slide 1: the take, stated plainly; slides 2–3: why most people believe the opposite; middle slides: your reasons and evidence; last slide: the question that invites a reply.

How many slides should a opinion carousel about business & marketing have?

Most business & marketing opinion carousels in the library use 7 slides, and 38% use 6–8 slides. Across all niches, carousels with 11–15 slides were the most likely to double their creator’s usual engagement (28%), and 2–3 slide carousels the least likely (16%).

What is an outlier carousel?

An outlier carousel got more likes and comments than its creator usually gets. Top Carousels divides each carousel’s likes + comments by the median of up to 20 carousels from the same creator posted around the same time, so 3× means three times that creator’s usual engagement.

Browse every business & marketing outlier

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