Business & marketing · Story
Story carousel ideas
for business & marketing.
99 story carousels about business & marketing beat their creator’s usual likes and comments, with a median of 1.8×. Here are the strongest 12, the first slides they opened with and how the format is put together.
- carousels above their creator’s usual
- 99
- creators
- 42
- median score
- 1.8×
- slides, typically
- 8
Top story carousels about business & marketing
20× usual
KUMON Disney CHANNEL Minecraft YouTube CLUB PENGUIN LEGO How it started
12× usual
Somewhere tonight, a young boy will go up to his bedroom to do his homework, and a man that he will never meet will teach him that cruelty is strength and…
9.3× usual
8.7× usual
8.1× usual
Why your nonlinear career needs a personal brand
7.6× usual
it's cringe until you're working with Adobe
6.8× usual
We're Anna, Camilla and Emma, Co-Founders of Female Invest.
6.2× usual
Entrepreneur SHE LEFT WALL STREET TO CREATE A PRODUCT THAT GIVES PEOPLE TIME BACK. IT HIT $10K IN 36 HOURS
6.1× usual
i'm 33 here is every time i started over
4.9× usual
DOAC THE DIARY OF A CEO Netflix and Amazon kept telling me 'no' So I started my own production company and now they want to buy my shows
4.4× usual
4.4× usual
BUSINESS INSIDER 'Part of my job is drinking alcohol against my will': Inside the wild lives of megayacht salesmen
How a story carousel is built
A story carousel uses the swipe like a page turn. It opens on a moment of tension and holds back the payoff, so each slide earns the next.
- Slide 1: the moment of tension or the surprising end
- Middle slides: what happened, one beat per slide
- Second-last slide: the turn or the realisation
- Last slide: what it means for the reader
Use it when: You have a personal experience or a narrative with a clear turning point.
First slides that stopped the scroll
The opening slide decides whether anyone swipes. These are the first slides of carousels that beat their creator’s usual, transcribed from the slide.
@allenvert · 20× their usual · Story“KUMON Disney CHANNEL Minecraft YouTube CLUB PENGUIN LEGO How it started”
@the_female_lead · 12× their usual · Story“Somewhere tonight, a young boy will go up to his bedroom to do his homework, and a man that he will never meet will teach him that cruelty is strength and…”
@itshannahzhang · 8.1× their usual · Story“Why your nonlinear career needs a personal brand”
@nicolemargueritegray · 7.6× their usual · Story“it's cringe until you're working with Adobe”
@femaleinvest · 6.8× their usual · Story“We're Anna, Camilla and Emma, Co-Founders of Female Invest.”
@entrepreneur · 6.2× their usual · Story“Entrepreneur SHE LEFT WALL STREET TO CREATE A PRODUCT THAT GIVES PEOPLE TIME BACK. IT HIT $10K IN 36 HOURS”
@advicewithjean · 6.1× their usual · Story“i'm 33 here is every time i started over”
@thediaryofaceopodcast · 4.9× their usual · Story“DOAC THE DIARY OF A CEO Netflix and Amazon kept telling me 'no' So I started my own production company and now they want to buy my shows”
Turn one of these into your own post
- Pick the structure, not the subject. Choose a carousel whose shape fits an idea you already have: the hook pattern, the slide count, the way it ends.
- Keep what made it work. Note the first-slide promise, how much text each slide carries and what the last slide asks for.
- Write it about your world. Swap in your own topic, examples and voice. Credit the creator if you borrow something specific.
Frequently asked questions
What makes a good story carousel about business & marketing?
A specific first slide, like “KUMON Disney CHANNEL Minecraft YouTube CLUB PENGUIN LEGO How it started” (@allenvert, 20×), “Somewhere tonight, a young boy will go up to his bedroom to do his homework, and a man that he will never meet will teach him that cruelty is strength and…” (@the_female_lead, 12×), “Why your nonlinear career needs a personal brand” (@itshannahzhang, 8.1×), then a clear structure: slide 1: the moment of tension or the surprising end; middle slides: what happened, one beat per slide; second-last slide: the turn or the realisation; last slide: what it means for the reader.
How many slides should a story carousel about business & marketing have?
Most business & marketing story carousels in the library use 8 slides, and 36% use 6–8 slides. Across all niches, carousels with 11–15 slides were the most likely to double their creator’s usual engagement (28%), and 2–3 slide carousels the least likely (16%).
What is an outlier carousel?
An outlier carousel got more likes and comments than its creator usually gets. Top Carousels divides each carousel’s likes + comments by the median of up to 20 carousels from the same creator posted around the same time, so 3× means three times that creator’s usual engagement.
Browse every business & marketing outlier
Open all the slides, save references into folders and get a ready-made prompt to make one your own. Free to start.
Get started freeFree to start. No credit card.Other business & marketing formats
- List carousels about business & marketing213 carousels · 2.1× median
- How-to carousels about business & marketing48 carousels · 2.0× median
- Case study carousels about business & marketing100 carousels · 2.3× median
- Opinion carousels about business & marketing136 carousels · 2.0× median
- News carousels about business & marketing72 carousels · 1.9× median